Public Opinion Survey on Anti-drug Publicity Measures

Data Providers

Security Bureau

Data Category

Law and Security

Update Frequency

Once per year

Description

Public Opinion Survey on Anti-drug Publicity Measures

Data Dictionar(ies)

https://www.nd.gov.hk/psi-dataset/anti-drugs-measures/en/data-dictionary.pdf

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Table 1: Respondents by age group [2006]

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Table 2: Respondents by sex [2006]

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Table 3: Respondents by occupation [2006]

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Table 4: Audience penetration for the Docudrama in the past two weeks prior to survey enumeration [2006]

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Table 5: Episode(s) that respondents ever watched [2006]

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Table 6: Anti-drug message(s) that respondents found impressive [2006]

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Table 7: Anti-drug message(s) delivered by the Docudrama that respondents considered impressive [2006]

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Table 8: Whether the Docudrama could arouse public concern of drug problems in HK [2006]

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Table 9: Reason(s) for not watching the Docudrama [2006]

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Table 10: Respondents’ perception on the harmful effects of various kinds of drugs [2006]

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Table 11: Channels that respondents heard of anti-drug messages [2006]

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Table 12: Publicity approach that would better attract respondents' attention [2006]

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Table 13: Whether respondents were aware of drug treatment services in Hong Kong [2006]

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Table 14: Whether respondents were aware of law enforcement work by the Police and Customs and Excise Department [2006]

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Table 15: Whether respondents were satisfied with anti-drug work in Hong Kong [2006]

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Table 1: Audience penetration for the two APIs / advertisements on 「K 仔食壞腦」 and 「E 仔食壞腦」and channels of getting aware of them [2007]

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Table 2: Impression of the anti-drug message(s) delivered by the two APIs / advertisements of respondents other than those who had not watched or heard of the two APIs / advertisements [2007]

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Table 3: Whether respondents (other than those who had not watched or heard of the two APIs / advertisements) thought that the two APIs / advertisements could arouse public awareness of the harmfulness of ketamine and ecstasy [2007]

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Table 4: Audience penetration for various anti-drug publicity items [2007]

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Table 5: Channels through which respondents usually got anti-drug messages by age group [2007]

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Table 6: Whether respondents knew any drug abuser by whether ever been offered drugs or psychotropic substances [2007]

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Table 7: Whether respondents knew any drug abuser and relationship with the drug abuser [2007]

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Table 8: Whether respondents ever been offered any psychotropic substances or drugs by any person and relationship with the offering person [2007]

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Table 9: Respondents' perception of the harmful effect on the body caused by「濫藥」and 「吸毒」 by age group [2007]

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Table 10: Respondents' perception of the harmful effect on the body caused by「濫藥」 and 「吸毒」by respondents of two drug risk groups [2007]

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Table 11: Respondents' understanding of taking psychotropic substances / heroin for non-treatment purpose being lawful or not in Hong Kong by age group [2007]

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Table 12: Respondents' understanding of taking psychotropic substances / heroin for non-treatment purpose being lawful or not in Hong Kong by respondents of two drug risk groups [2007]

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Table 13: Respondents by sex and age group [2007]

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Table 14: Respondents of two drug risk groups by sex and age group [2007]

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Table 15: Respondents of two drug risk groups by activity status / occupation [2007]

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Table 16: Respondents of two drug risk groups by educational attainment [2007]

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Table 1: Overall Awareness Rate of the Campaign Slogan [2011]

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Table 2: Opinions on the Campaign Slogan [2011]

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Table 3: Awareness of Anti-drug Messages [2011]

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Table 4: Awareness, Reception and Acceptance Rates for the Three APIs [2011]

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Table 5: Five Most Common Media Channels in Receiving Anti-drug Messages [2011]

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Table 1: Overall Awareness Rate of the Campaign Slogan [2012]

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Table 2: Opinions on the Campaign Slogan [2012]

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Table 3: Awareness of Anti-drug Messages [2012]

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Table 4: Awareness, Reception and Acceptance Rates for the Six APIs [2012]

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Table 5: Five Most Common Media Channels in Receiving Anti-drug Messages [2012]

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Table 1: Overall Awareness Rate of the Campaign Slogan [2013]

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Table 2: Suitability of Campaign Slogan for Anti-drug Publicity [2013]

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Table 3: Awareness of Anti-drug Messages [2013]

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Table 4: Awareness, Reception and Acceptance Rates for the Seven APIs [2013]

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Table 5: Five Most Common Media Channels in Receiving Anti-drug Messages [2013]

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Table 1: Overall Awareness Rate of the Campaign Slogan [2014]

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Table 2: Suitability of Campaign Slogan for Anti-drug Publicity [2014]

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Table 3: Awareness of Anti-drug Messages [2014]

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Table 4: Awareness, Reception and Acceptance Rates for the Six APIs [2014]

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Table 5: Five Most Common Media Channels in Receiving Anti-drug Messages [2014]

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Table 1: Overall Awareness Rate of the Campaign Slogan (since 2010) [2015]

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Table 2: Suitability of Campaign Slogan for Anti-drug Publicity [2015]

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Table 3: Awareness of Anti-drug Messages [2015]

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Table 4: Awareness, Reception and Acceptance Rates for the Three APIs [2015]

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Table 5: Five Most Common Media Channels in Receiving Anti-drug Messages [2015]

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Table 1: Overall Awareness Rate of the Campaign Slogan (since 2010) [2016]

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Table 2: Suitability of Campaign Slogan for Anti-drug Publicity [2016]

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Table 3: Awareness of Anti-drug Messages [2016]

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Table 4: Awareness Rates of the Four APIs [2016]

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Table 5: Reasons of Having Awareness of the Four APIs [2016]

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Table 6: Top Five Media Platforms and Avenues for Receiving Anti-drug Messages [2016]

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Table 7: Penetration Rates of Popular Media Platforms and Avenues Among Different Age Groups in Receiving Anti-drug Messages [2016]

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Table 1: Overall Awareness Rate of the Campaign Slogan (since 2010) [2017]

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Table 2: Suitability of Campaign Slogan for Anti-drug Publicity [2017]

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Table 3: Awareness of Anti-drug Messages [2017]

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Table 4: Awareness Rates of the Three APIs [2017]

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Table 5: Reasons of Having Awareness of the Three APIs [2017]

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Table 6: Top Five Media Platforms and Avenues for Receiving Anti-drug Messages [2017]

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Table 7: Penetration Rates of Popular Media Platforms and Avenues Among Different Age Groups in Receiving Anti-drug Messages [2017]

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Table 8: Top Five Media Platforms and Avenues that Respondents Considered Effective in Disseminating Anti-drug Messages [2017]

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Table 1: Overall Awareness Rate of the Campaign Slogan (since introduction in 2010) [2018]

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Table 2: Suitability of Campaign Slogan for Anti-drug Publicity [2018]

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Table 3: Awareness of Anti-drug Messages [2018]

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Table 4: Awareness Rates of the Four APIs [2018]

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Table 5: Reasons of Having Awareness of the Four APIs [2018]

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Table 6: Top Five Media Platforms and Avenues for Receiving Anti-drug Messages [2018]

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Table 7: Penetration Rates of Popular Media Platforms and Avenues Among Different Age Groups in Receiving Anti-drug Messages [2018]

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Table 8: Top Five Media Platforms and Avenues that Respondents Considered Effective in Disseminating Anti-drug Messages [2018]

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Table 1: Overall Awareness Rate of the Campaign Slogan (since introduction in 2010) [2019]

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Table 2: Suitability of Campaign Slogan for Anti-drug Publicity [2019]

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Table 3: Awareness of Anti-drug Messages [2019]

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Table 4: Awareness Rates of the Three APIs [2019]

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Table 5: Reasons of Being Aware of the Three APIs [2019]

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Table 6: Top Five Media Platforms and Avenues for Receiving Anti-drug Messages [2019]

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Table 7: Penetration Rates of Various Media Platforms and Avenues Among Different Age Groups in Receiving Anti-drug Messages [2019]

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Table 8: Top Five Media Platforms and Avenues that Respondents Considered Effective in Disseminating Anti-drug Messages [2019]

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Table 9: Awareness Rates of the Harm of Drugs [2019]

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Table 1: Awareness of Anti-drug Messages [2020]

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Table 2: Top Five Media Platforms and Avenues for Receiving Anti-drug Messages [2020]

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Table 3: Penetration Rates of Various Media Platforms and Avenues among Different Age Groups in Receiving Anti-drug Messages [2020]

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Table 4: Awareness Rates of Drug Harms [2020]

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Table 5: Awareness Rates of the Help Seeking Hotlines and Instant Messaging Services [2020]

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Table 6: Awareness Rate of Themed APIs [2020]

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Table 7: Reasons of Being Aware of Themed APIs [2020]

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Table 8: Top Five Media Platforms and Avenues Considered Effective in Disseminating Anti-drug Messages [2020]

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Table 9: Anti-drug Messages That Should Be Strengthened [2020]

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Table 10: Most Effective Message to Discourage Drug Taking [2020]

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Table 11: Most Common Channels for Receiving Publicity Messages [2020]

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Table 12: Most Commonly Used Social Media Platform [2020]

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Table 13: Views on Most Attractive Publicity Mode [2020]

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Table 1: Awareness of Anti-drug Messages [2021]

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Table 2: Top Five Media Platforms and Avenues for Receiving Anti-drug Messages [2021]

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Table 3: Penetration Rates of Various Media Platforms and Avenues among Different Age Groups in Receiving Anti-drug Messages [2021]

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Table 4: Awareness Rates of Drug Harms [2021]

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Table 5: Awareness Rates of the Help Seeking Hotlines and Instant Messaging Services [2021]

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Table 6: Awareness Rate of Themed APIs [2021]

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Table 7: Reasons of Being Aware of Themed APIs [2021]

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Table 8: Top Five Media Platforms and Avenues Considered Effective in Disseminating Anti-drug Messages [2021]

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Table 9: Anti-drug Messages That Should Be Strengthened [2021]

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Table 10: Most Effective Message to Discourage Drug Taking [2021]

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Table 11: Most Common Channels for Receiving Publicity Messages [2021]

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Table 12: Most Commonly Used Social Media Platform [2021]

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Table 13: Views on Most Attractive Publicity Mode [2021]

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Table 1: Awareness Rates of the New Anti-drug Slogan and Ambassadors [2022]

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Table 2: Awareness of Anti-drug Messages [2022]

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Table 3: Top Five Media Platforms and Avenues for Receiving Anti-drug Messages [2022]

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Table 4: Various Media Platforms and Avenues Used among Different Age Groups in Receiving Anti-drug Messages [2022]

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Table 5: Awareness Rates of Drug Harms [2022]

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Table 6: Awareness Rates of the Help Seeking Hotlines and Instant Messaging Services [2022]

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Table 7: Awareness Rate of Themed APIs [2022]

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Table 8: Reasons of Themed APIs Being Recalled [2022]

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Table 9: Top Five Media Platforms and Avenues Considered Effective in Disseminating Anti-drug Messages [2022]

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Table 10: Anti-drug Messages That Should Be Strengthened [2022]

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Table 11: Most Effective Message to Discourage Drug Taking [2022]

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Table 12: Any Action to Advise Others Against Drug Abuse and Drug Trafficking After Receiving Anti-drug Messages [2022]

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Table 1: Awareness Rates of the New Anti-drug Slogan and Ambassadors [2023]

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Table 2: Awareness of Anti-drug Messages [2023]

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Table 3: Top Five Media Platforms and Avenues for Receiving Anti-drug Messages [2023]

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Table 4: Top Five Media Platforms and Avenues for Receiving Anti-drug Messages - breakdowns by Different Age Group [2023]

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Table 5: Awareness Rates of Drug Harms [2023]

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Table 6: Awareness Rates of the Help Seeking Hotlines and Instant Messaging Services [2023]

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Table 7: Awareness Rate of Themed APIs [2023]

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Table 8: Reasons of Themed APIs Being Recalled [2023]

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Table 9: Top Five Media Platforms and Avenues Considered Effective in Disseminating Anti-drug Messages [2023]

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Table 10: Anti-drug Messages That Should Be Strengthened [2023]

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Table 11: Most Effective Message to Discourage Drug Taking [2023]

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Table 12: Any Action to Advise Others Against Drug Abuse and Drug Trafficking After Receiving Anti-drug Messages [2023]

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Table 1: Awareness Rates of the Anti-drug Slogan and Ambassadors [2024]

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Table 2: Awareness of Anti-drug Messages [2024]

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Table 3: Top Five Media Platforms and Avenues for Receiving Anti-drug Messages [2024]

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Table 4: Selected Media Platforms and Avenues for Receiving Anti-drug Messages - breakdowns by Different Age Group [2024]

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Table 5: Awareness Rates of Drug Harms [2024]

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Table 6: Awareness Rates of the Help Seeking Hotlines and Instant Messaging Services [2024]

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Table 7: Awareness Rate of Themed APIs [2024]

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Table 8: Reasons of Themed APIs Being Recalled [2024]

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Table 9: Top Five Media Platforms and Avenues Considered Effective in Disseminating Anti-drug Messages [2024]

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Table 10: Anti-drug Messages That Should Be Strengthened [2024]

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Table 11: Most Effective Message to Discourage Drug Taking [2024]

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Table 12: Any Action to Advise Others Against Drug Abuse and Drug Trafficking After Receiving Anti-drug Messages [2024]

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Additional Information

Maintainer

Statistics Unit, Security Bureau, Government Secretariat

Phone

2867 1067

sb_stat@sb.gov.hk

Public Opinion Survey on Anti-drug Publicity Measures

Description

Data Resources

Table 1: Respondents by age group [2006]

Table 2: Respondents by sex [2006]

Table 3: Respondents by occupation [2006]

Table 4: Audience penetration for the Docudrama in the past two weeks prior to survey enumeration [2006]

Table 5: Episode(s) that respondents ever watched [2006]

Table 6: Anti-drug message(s) that respondents found impressive [2006]

Table 7: Anti-drug message(s) delivered by the Docudrama that respondents considered impressive [2006]

Table 8: Whether the Docudrama could arouse public concern of drug problems in HK [2006]

Table 9: Reason(s) for not watching the Docudrama [2006]

Table 10: Respondents’ perception on the harmful effects of various kinds of drugs [2006]

Table 11: Channels that respondents heard of anti-drug messages [2006]

Table 12: Publicity approach that would better attract respondents' attention [2006]

Table 13: Whether respondents were aware of drug treatment services in Hong Kong [2006]

Table 14: Whether respondents were aware of law enforcement work by the Police and Customs and Excise Department [2006]

Table 15: Whether respondents were satisfied with anti-drug work in Hong Kong [2006]

Table 1: Audience penetration for the two APIs / advertisements on 「K 仔食壞腦」 and 「E 仔食壞腦」and channels of getting aware of them [2007]

Table 2: Impression of the anti-drug message(s) delivered by the two APIs / advertisements of respondents other than those who had not watched or heard of the two APIs / advertisements [2007]

Table 3: Whether respondents (other than those who had not watched or heard of the two APIs / advertisements) thought that the two APIs / advertisements could arouse public awareness of the harmfulness of ketamine and ecstasy [2007]

Table 4: Audience penetration for various anti-drug publicity items [2007]

Table 5: Channels through which respondents usually got anti-drug messages by age group [2007]

Table 6: Whether respondents knew any drug abuser by whether ever been offered drugs or psychotropic substances [2007]

Table 7: Whether respondents knew any drug abuser and relationship with the drug abuser [2007]

Table 8: Whether respondents ever been offered any psychotropic substances or drugs by any person and relationship with the offering person [2007]

Table 9: Respondents' perception of the harmful effect on the body caused by「濫藥」and 「吸毒」 by age group [2007]

Table 10: Respondents' perception of the harmful effect on the body caused by「濫藥」 and 「吸毒」by respondents of two drug risk groups [2007]

Table 11: Respondents' understanding of taking psychotropic substances / heroin for non-treatment purpose being lawful or not in Hong Kong by age group [2007]

Table 12: Respondents' understanding of taking psychotropic substances / heroin for non-treatment purpose being lawful or not in Hong Kong by respondents of two drug risk groups [2007]

Table 13: Respondents by sex and age group [2007]

Table 14: Respondents of two drug risk groups by sex and age group [2007]

Table 15: Respondents of two drug risk groups by activity status / occupation [2007]

Table 16: Respondents of two drug risk groups by educational attainment [2007]

Table 1: Overall Awareness Rate of the Campaign Slogan [2011]

Table 2: Opinions on the Campaign Slogan [2011]

Table 3: Awareness of Anti-drug Messages [2011]

Table 4: Awareness, Reception and Acceptance Rates for the Three APIs [2011]

Table 5: Five Most Common Media Channels in Receiving Anti-drug Messages [2011]

Table 1: Overall Awareness Rate of the Campaign Slogan [2012]

Table 2: Opinions on the Campaign Slogan [2012]

Table 3: Awareness of Anti-drug Messages [2012]

Table 4: Awareness, Reception and Acceptance Rates for the Six APIs [2012]

Table 5: Five Most Common Media Channels in Receiving Anti-drug Messages [2012]

Table 1: Overall Awareness Rate of the Campaign Slogan [2013]

Table 2: Suitability of Campaign Slogan for Anti-drug Publicity [2013]

Table 3: Awareness of Anti-drug Messages [2013]

Table 4: Awareness, Reception and Acceptance Rates for the Seven APIs [2013]

Table 5: Five Most Common Media Channels in Receiving Anti-drug Messages [2013]

Table 1: Overall Awareness Rate of the Campaign Slogan [2014]

Table 2: Suitability of Campaign Slogan for Anti-drug Publicity [2014]

Table 3: Awareness of Anti-drug Messages [2014]

Table 4: Awareness, Reception and Acceptance Rates for the Six APIs [2014]

Table 5: Five Most Common Media Channels in Receiving Anti-drug Messages [2014]

Table 1: Overall Awareness Rate of the Campaign Slogan (since 2010) [2015]

Table 2: Suitability of Campaign Slogan for Anti-drug Publicity [2015]

Table 3: Awareness of Anti-drug Messages [2015]

Table 4: Awareness, Reception and Acceptance Rates for the Three APIs [2015]

Table 5: Five Most Common Media Channels in Receiving Anti-drug Messages [2015]

Table 1: Overall Awareness Rate of the Campaign Slogan (since 2010) [2016]

Table 2: Suitability of Campaign Slogan for Anti-drug Publicity [2016]

Table 3: Awareness of Anti-drug Messages [2016]

Table 4: Awareness Rates of the Four APIs [2016]

Table 5: Reasons of Having Awareness of the Four APIs [2016]

Table 6: Top Five Media Platforms and Avenues for Receiving Anti-drug Messages [2016]

Table 7: Penetration Rates of Popular Media Platforms and Avenues Among Different Age Groups in Receiving Anti-drug Messages [2016]

Table 1: Overall Awareness Rate of the Campaign Slogan (since 2010) [2017]

Table 2: Suitability of Campaign Slogan for Anti-drug Publicity [2017]

Table 3: Awareness of Anti-drug Messages [2017]

Table 4: Awareness Rates of the Three APIs [2017]

Table 5: Reasons of Having Awareness of the Three APIs [2017]

Table 6: Top Five Media Platforms and Avenues for Receiving Anti-drug Messages [2017]

Table 7: Penetration Rates of Popular Media Platforms and Avenues Among Different Age Groups in Receiving Anti-drug Messages [2017]

Table 8: Top Five Media Platforms and Avenues that Respondents Considered Effective in Disseminating Anti-drug Messages [2017]

Table 1: Overall Awareness Rate of the Campaign Slogan (since introduction in 2010) [2018]

Table 2: Suitability of Campaign Slogan for Anti-drug Publicity [2018]

Table 3: Awareness of Anti-drug Messages [2018]

Table 4: Awareness Rates of the Four APIs [2018]

Table 5: Reasons of Having Awareness of the Four APIs [2018]

Table 6: Top Five Media Platforms and Avenues for Receiving Anti-drug Messages [2018]